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Comscore Reports Second Quarter 2025 Results

RESTON, Va., Aug. 05, 2025 (GLOBE NEWSWIRE) -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the quarter ended June 30, 2025.

"Our execution through the first half of the year has been solid as we continue to build the future of cross-platform measurement," said Jon Carpenter, CEO. "Our second quarter results are underpinned by 60% growth in cross-platform revenue alongside another quarter of double-digit growth in our local TV offering - the only MRC-accredited local TV offering available to the marketplace. As we look ahead, we remain bullish on our cross-platform growth trajectory and are maintaining our previous full-year guidance."

Business and Financial Highlights

  • Revenue for the second quarter was $89.4 million compared to $85.8 million in Q2 2024
    • 60% growth in cross-platform solutions, driven by Proximic and adoption of our cross-platform content measurement offering
    • Double-digit growth in local TV driven by key renewals and new business
  • Net loss of $9.5 million compared to $1.7 million in Q2 2024, primarily due to foreign currency fluctuations, income taxes and interest on our senior debt
  • Adjusted EBITDA1 of $8.9 million compared to $7.2 million in Q2 2024, up 25% year over year
  • Earned expanded U.S. JIC certification; Comscore remains the only offering in market that is both MRC accredited and JIC certified

Second Quarter Summary Results

Revenue in the second quarter was $89.4 million, up 4.1% from $85.8 million in Q2 2024. Content & Ad Measurement revenue increased 6.3% compared to the prior-year quarter, driven by higher renewals and new business in local TV and an increase in our cross-platform revenue. Additionally, within our syndicated audience solutions, we closed and delivered on a key contract with a large enterprise media client that resulted in revenue being recognized earlier in the year than we anticipated. These increases were offset by lower revenue from our national TV and syndicated digital products. Research & Insight Solutions revenue declined 7.4% from Q2 2024, primarily due to lower deliveries of certain custom digital products.

Our core operating expenses, which include cost of revenues, sales and marketing, research and development and general and administrative expenses, were $90.4 million, an increase of 4.6% from $86.5 million in Q2 2024, primarily due to higher employee compensation partially offset by lower data costs.

Net loss for the quarter was $9.5 million compared to $1.7 million in Q2 2024, resulting in net loss margins of 10.6% and 2.0% of revenue, respectively. After accounting for dividends on our convertible preferred stock, loss per share attributable to common shares was $(2.73) and $(1.19) for Q2 2025 and Q2 2024, respectively.

Non-GAAP adjusted EBITDA for the quarter was $8.9 million, compared to $7.2 million in Q2 2024, resulting in adjusted EBITDA margins of 10.0% and 8.3%, respectively. Due to volatility in foreign currency exchange rates (FX), in the first quarter of 2025 we modified our adjusted EBITDA metric (as well as comparable prior periods) to exclude the impact of foreign currency transactions. As revised, adjusted EBITDA and adjusted EBITDA margin exclude depreciation and amortization, net interest expense, income taxes, impairment charges, stock-based compensation expense, transformation costs, restructuring costs, change in fair value of contingent consideration liability, gain/loss from foreign currency transactions and other items as presented in the accompanying tables.

Balance Sheet and Liquidity

As of June 30, 2025, cash, cash equivalents and restricted cash totaled $29.5 million, including $3.5 million in restricted cash. Outstanding debt principal under our senior secured term loan was $44.8 million. We had no outstanding borrowings under our revolving credit facility as of June 30, 2025, with a remaining borrowing capacity of $15.0 million.

2025 Outlook

Based on current trends and expectations, we are maintaining our full-year revenue and adjusted EBITDA guidance from the previous quarter. We believe this guidance reflects a balanced view of our growth opportunities, particularly in local TV and cross-platform, offset by declines we expect in syndicated digital and other areas. We expect revenue in the third quarter to be roughly flat to the prior year, after taking into account the timing of revenue recognition from the key contract described above.

We do not provide GAAP net income (loss) or net income (loss) margin on a forward-looking basis because we are unable to predict with reasonable certainty our future stock-based compensation expense, fair value adjustments, variable interest expense, litigation and restructuring expense, foreign currency transaction impact, and any unusual gains or losses without unreasonable effort. These items are uncertain, depend on various factors, and could be material to results computed in accordance with GAAP. For this reason, we are unable without unreasonable effort to provide a reconciliation of adjusted EBITDA or adjusted EBITDA margin to the most directly comparable GAAP measure, GAAP net income (loss) and net income (loss) margin, on a forward-looking basis.

Conference Call Information for Today, Tuesday, August 5, 2025 at 5:00 p.m. ET

Management will host a conference call to discuss the results on Tuesday, August 5, 2025 at 5:00 p.m. ET. The live audio webcast along with supplemental information will be accessible at ir.comscore.com/events-presentations. Participants can obtain dial-in information by registering for the call at the same web address and are advised to register in advance of the call to avoid delays. Following the conference call, a replay will be available via webcast at ir.comscore.com/events-presentations.

About Comscore

Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement.

Cautionary Note Regarding Forward-Looking Statements

This press release contains forward-looking statements within the meaning of federal and state securities laws, including, without limitation, our expectations, forecasts, plans and opinions regarding expected revenue and adjusted EBITDA margin for 2025, revenue drivers and growth opportunities, the timing of revenue recognition, demand for our products, and industry factors and economic conditions. These statements involve risks and uncertainties that could cause actual events to differ materially from expectations, including, but not limited to, changes in our business and customer, partner and vendor relationships and contracts; external market conditions and competition; continued changes or declines in ad spending or other macroeconomic factors; evolving trade policies and privacy and regulatory standards; product adoption rates; and our ability to achieve our expected strategic, financial and operational plans. For additional discussion of risk factors, please refer to our Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, and other filings that we make from time to time with the U.S. Securities and Exchange Commission (the "SEC"), which are available on the SEC's website (www.sec.gov).

Investors are cautioned not to place undue reliance on our forward-looking statements, which speak only as of the date such statements are made. We do not intend or undertake, and expressly disclaim, any duty or obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.

Use of Non-GAAP Financial Measures

To provide investors with additional information regarding our financial results, we are disclosing in this press release adjusted EBITDA and adjusted EBITDA margin, which are non-GAAP financial measures used by our management to understand and evaluate our core operating performance and trends. We believe that these non-GAAP financial measures provide useful information to investors and others in understanding and evaluating our operating results, as they permit our investors to view our core business performance using the same metrics that management uses to evaluate our performance. Nevertheless, our use of these non-GAAP financial measures has limitations as an analytical tool, and investors should not consider these measures in isolation or as a substitute for analysis of our results as reported under GAAP. Instead, you should consider these measures alongside GAAP-based financial performance measures, net income (loss), net income (loss) margin, various cash flow metrics, and our other GAAP financial results. Set forth below are reconciliations of these non-GAAP financial measures to their most directly comparable GAAP financial measures, net income (loss) and net income (loss) margin. These reconciliations should be carefully evaluated.

Media
Marie Scoutas
Comscore, Inc.
press@comscore.com

Investors
John Tinker
Comscore, Inc.
212-203-2129
jtinker@comscore.com


COMSCORE, INC.
CONDENSED CONSOLIDATED BALANCE SHEETS
 
  As of   As of
  June 30, 2025   December 31, 2024
(In thousands, except share and per share data) (Unaudited)    
Assets      
Current assets:      
Cash and cash equivalents $ 25,993     $ 29,937  
Restricted cash   3,533       3,531  
Accounts receivable, net of allowances of $467 and $462, respectively   54,442       64,266  
Prepaid expenses and other current assets   12,483       10,323  
Total current assets   96,451       108,057  
Property and equipment, net   45,846       47,116  
Operating right-of-use assets   11,379       13,173  
Deferred tax assets   2,809       2,624  
Intangible assets, net   3,793       5,058  
Goodwill   248,467       246,010  
Other non-current assets   7,141       8,209  
Total assets $ 415,886     $ 430,247  
Liabilities, Convertible Redeemable Preferred Stock and Stockholders' Equity (Deficit)      
Current liabilities:      
Accounts payable $ 15,167     $ 16,471  
Accrued expenses   42,006       35,013  
Contract liabilities   43,050       45,464  
Accrued dividends   17,895       8,962  
Customer advances   7,320       9,566  
Current operating lease liabilities   8,433       8,598  
Other current liabilities   5,915       7,230  
Total current liabilities   139,786       131,304  
Secured term loan   39,990       40,718  
Non-current operating lease liabilities   11,127       14,805  
Non-current portion of accrued data costs   28,219       33,551  
Deferred tax liabilities   1,422       891  
Other non-current liabilities   9,541       9,771  
Total liabilities   230,085       231,040  
Commitments and contingencies      
Convertible redeemable preferred stock, $0.001 par value; 104,000,000 shares authorized as of June 30, 2025 and 100,000,000 shares authorized as of December 31, 2024; 95,784,903 shares issued and outstanding as of June 30, 2025 and December 31, 2024; aggregate liquidation preference of $254,665 as of June 30, 2025, and $245,732 as of December 31, 2024   207,470       207,470  
Stockholders' equity (deficit):      
Preferred stock, $0.001 par value; 1,000,000 shares authorized as of June 30, 2025 and 5,000,000 shares authorized as of December 31, 2024; no shares issued or outstanding as of June 30, 2025 or December 31, 2024          
Common stock, $0.001 par value; 16,750,000 shares authorized as of June 30, 2025 and 13,750,000 shares authorized as of December 31, 2024; 5,353,019 shares issued and 5,014,780 shares outstanding as of June 30, 2025, and 5,228,814 shares issued and 4,890,575 shares outstanding as of December 31, 2024   5       5  
Additional paid-in capital   1,715,149       1,714,052  
Accumulated other comprehensive loss   (10,153 )     (18,068 )
Accumulated deficit   (1,496,686 )     (1,474,268 )
Treasury stock, at cost, 338,239 shares as of June 30, 2025 and December 31, 2024   (229,984 )     (229,984 )
Total stockholders' equity (deficit)   (21,669 )     (8,263 )
Total liabilities, convertible redeemable preferred stock and stockholders' equity (deficit) $ 415,886     $ 430,247  



COMSCORE, INC.
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS
(Unaudited)
 
  Three Months Ended June 30,   Six Months Ended June 30,
(In thousands, except share and per share data)   2025       2024       2025       2024  
Revenues $ 89,389     $ 85,837     $ 175,098     $ 172,632  
               
Cost of revenues(1) (2)   53,099       51,953       104,846       102,020  
Selling and marketing(1) (2)   16,663       14,812       31,466       30,176  
Research and development(1) (2)   7,804       8,373       15,922       17,140  
General and administrative(1) (2)   12,872       11,334       25,347       24,547  
Amortization of intangible assets   632       800       1,264       1,601  
Restructuring         493             953  
Total expenses from operations   91,070       87,765       178,845       176,437  
Loss from operations   (1,681 )     (1,928 )     (3,747 )     (3,805 )
(Loss) gain from foreign currency transactions   (3,803 )     (248 )     (5,546 )     715  
Interest expense, net   (1,553 )     (444 )     (3,311 )     (1,016 )
Other income, net         376             651  
Loss before income taxes   (7,037 )     (2,244 )     (12,604 )     (3,455 )
Income tax (provision) benefit   (2,455 )     536       (881 )     693  
Net loss $ (9,492 )   $ (1,708 )   $ (13,485 )   $ (2,762 )
Net loss available to common stockholders:              
Net loss $ (9,492 )   $ (1,708 )   $ (13,485 )   $ (2,762 )
Convertible redeemable preferred stock dividends   (4,494 )     (4,244 )     (8,933 )     (8,484 )
Total net loss available to common stockholders $ (13,986 )   $ (5,952 )   $ (22,418 )   $ (11,246 )
Net loss per common share:              
Basic and diluted $ (2.73 )   $ (1.19 )   $ (4.41 )   $ (2.28 )
Weighted-average number of shares used in per share calculation - Common Stock:              
Basic and diluted   5,114,830       4,991,496       5,078,069       4,938,464  
Comprehensive loss:              
Net loss $ (9,492 )   $ (1,708 )   $ (13,485 )   $ (2,762 )
Other comprehensive loss:              
Foreign currency cumulative translation adjustment   5,276       (110 )     7,915       (2,097 )
Total comprehensive loss $ (4,216 )   $ (1,818 )   $ (5,570 )   $ (4,859 )
               
(1)Excludes amortization of intangible assets, which is presented as a separate line item.
(2)Stock-based compensation expense is included in the line items above as follows:        
               
  Three Months Ended June 30,   Six Months Ended June 30,
    2025       2024       2025       2024  
Cost of revenues $ 399     $ 156     $ 561     $ 399  
Selling and marketing   383       139       507       279  
Research and development   239       105       336       285  
General and administrative   727       611       1,082       1,426  
Total stock-based compensation expense $ 1,748     $ 1,011     $ 2,486     $ 2,389  
               



COMSCORE, INC.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(Unaudited)
 
  Six Months Ended June 30,
(In thousands)   2025       2024  
Operating activities:      
Net loss $ (13,485 )   $ (2,762 )
Adjustments to reconcile to net cash provided by operating activities:      
Depreciation   11,674       10,657  
Non-cash operating lease expense   2,500       2,653  
Stock-based compensation expense   2,486       2,389  
Amortization expense of finance leases   1,857       1,656  
Amortization of intangible assets   1,264       1,601  
Deferred tax provision (benefit)   538       (365 )
Other   1,311       453  
Changes in operating assets and liabilities:      
Accounts receivable   11,255       9,322  
Prepaid expenses and other assets   (1,077 )     492  
Accounts payable, accrued expenses and other liabilities   515       (1,584 )
Contract liabilities and customer advances   (4,460 )     (4,151 )
Operating lease liabilities   (4,384 )     (4,758 )
Net cash provided by operating activities   9,994       15,603  
       
Investing activities:      
Capitalized internal-use software costs   (10,868 )     (11,664 )
Purchases of property and equipment   (524 )     (456 )
Net cash used in investing activities   (11,392 )     (12,120 )
       
Financing activities:      
Principal payments on finance leases   (1,609 )     (1,161 )
Principal payments on insurance financing   (1,321 )      
Contingent consideration payment at initial value   (859 )     (3,704 )
Payment of financing and debt issuance costs   (559 )      
Principal payments of term loan   (225 )      
Payments of line of credit         (6,000 )
Other   (3 )     (95 )
Net cash used in financing activities   (4,576 )     (10,960 )
Effect of exchange rate changes on cash, cash equivalents and restricted cash   2,032       (616 )
Net decrease in cash, cash equivalents and restricted cash   (3,942 )     (8,093 )
Cash, cash equivalents and restricted cash at beginning of period   33,468       22,936  
Cash, cash equivalents and restricted cash at end of period $ 29,526     $ 14,843  


  As of June 30,
    2025       2024  
Cash and cash equivalents $ 25,993     $ 14,655  
Restricted cash   3,533       188  
Total cash, cash equivalents and restricted cash $ 29,526     $ 14,843  



Reconciliation of Non-GAAP Financial Measures

The following table presents a reconciliation of GAAP net loss and net loss margin to non-GAAP adjusted EBITDA and adjusted EBITDA margin for each of the periods identified. Beginning in 2025 and for comparable prior periods, adjusted EBITDA is presented excluding the impact of foreign currency transactions, as described above.

  Three Months Ended June 30,   Six Months Ended June 30,
(In thousands) 2025
(Unaudited)
  2024
(Unaudited)
  2025
(Unaudited)
  2024
(Unaudited)
GAAP net loss $ (9,492 )   $ (1,708 )   $ (13,485 )   $ (2,762 )
               
Depreciation   5,869       5,409       11,674       10,657  
Income tax provision (benefit)   2,455       (536 )     881       (693 )
Interest expense, net   1,553       444       3,311       1,016  
Amortization expense of finance leases   948       1,012       1,857       1,656  
Amortization of intangible assets   632       800       1,264       1,601  
EBITDA   1,965       5,421       5,502       11,475  
               
Adjustments:              
Loss (gain) from foreign currency transactions   3,803       248       5,546       (715 )
Stock-based compensation expense   1,748       1,011       2,486       2,389  
Transformation costs(1)   1,035             2,042       75  
Amortization of cloud-computing implementation costs   364       362       709       724  
Restructuring         493             953  
Other(2)         (377 )           (574 )
Non-GAAP adjusted EBITDA $ 8,915     $ 7,158     $ 16,285     $ 14,327  
Net loss margin(3)   (10.6 )%     (2.0 )%     (7.7 )%     (1.6 )%
Non-GAAP adjusted EBITDA margin(4)   10.0 %     8.3 %     9.3 %     8.3 %

(1) Transformation costs represent (1) expenses incurred prior to formal launch of identified strategic projects with anticipated long-term benefits to the company, generally relating to third-party professional fees and non-capitalizable technology costs tied directly to the identified projects, and (2) severance costs associated with the reorganization of our teams in connection with the identified projects.
(2) Adjustments to Other primarily reflect non-cash changes in the fair value of warrants liability included in other income, net and changes in the fair value of contingent consideration liability included in general and administrative expense on our Condensed Consolidated Statements of Operations and Comprehensive Loss.
(3) Net loss margin is calculated by dividing net loss by revenues reported on our Condensed Consolidated Statements of Operations and Comprehensive Loss for the applicable period.
(4) Non-GAAP adjusted EBITDA margin is calculated by dividing adjusted EBITDA by revenues reported on our Condensed Consolidated Statements of Operations and Comprehensive Loss for the applicable period.

Revenues

Revenues from our offerings of products and services are as follows:

  Three Months Ended June 30,        
(In thousands) 2025
(Unaudited)
  % of Revenue   2024
(Unaudited)
  % of Revenue   $ Variance   % Variance
Content & Ad Measurement                      
Syndicated Audience(1) $ 63,953       71.5 %   $ 64,189       74.8 %   $ (236 )     (0.4 )%
Cross-Platform   12,800       14.3 %     8,000       9.3 %     4,800       60.0 %
Total Content & Ad Measurement   76,753       85.9 %     72,189       84.1 %     4,564       6.3 %
Research & Insight Solutions   12,636       14.1 %     13,648       15.9 %     (1,012 )     (7.4 )%
Total revenues $ 89,389       100.0 %   $ 85,837       100.0 %   $ 3,552       4.1 %
                       
(1)Syndicated Audience revenue includes revenue from our movies business, which grew from $9.3 million in the second quarter of 2024 to $9.6 million in the second quarter of 2025.


  Six Months Ended June 30,        
(In thousands) 2025
(Unaudited)
  % of Revenue   2024
(Unaudited)
  % of Revenue   $ Variance   % Variance
Content & Ad Measurement                      
Syndicated Audience(1) $ 127,457       72.8 %   $   128,789     74.6 %   $ (1,332 )     (1.0 )%
Cross-Platform   22,462       12.8 %       16,020     9.3 %     6,442       40.2 %
Total Content & Ad Measurement   149,919       85.6 %       144,809     83.9 %     5,110       3.5 %
Research & Insight Solutions   25,179       14.4 %       27,823     16.1 %     (2,644 )     (9.5 )%
Total revenues $ 175,098       100.0 %   $   172,632     100.0 %   $ 2,466       1.4 %
                       
(1)Syndicated Audience revenue includes revenue from our movies business, which grew from $18.4 million in the six months ended June 30, 2024 to $19.0 million in the six months ended June 30, 2025.


1 Adjusted EBITDA and adjusted EBITDA margin are non-GAAP measures defined in the "Second Quarter Summary Results" section and are reconciled to net income (loss) and net income (loss) margin in the addendum of this release.


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